Etsu Basketball

This paper is a study of UW men s basketball fans during the 2001-2002 season and explores their proclivity to cheering for self during basketball events. The term basketball event is used rather than basketball game to make clear that everything connected to and seen, heard, or experienced before, during and after a basketball game is included. The actual game itself is only part of the basketball event. An undercurrent runs throughout this participant observation mini-ethnography dealing with access, and the relative quality of that access, to basketball events being affected by ones age, class, race, and gender. The prominent role of advertising in shaping basketball events and helping to construct fans as consumers of products (both commercial and institutional) during the process of cheering for self is central to this thesis. Cheering for self is the activity engaged in by individual fans after they find things to identify or connect with through personal investment. Fans cheer for self indirectly. Fans cheer for the team that they identify with. Through the process of cheering for self while attending the basketball event people are taught how to become fans, to consume a UW product--the basketball event and to consume advertisers products.

No college in America has dominated the basketball scene over the past 20 years like Duke has. The Blue Devils have been to 10 Final Fours under Coach Mike Krzyzewski, winning the national championship three times. They played in five consecutive Final Fours and for four consecutive years finished the season ranked number one in the country. Duke won five consecutive Atlantic Coast Conference championships through 2003, and since 1986, the Blue Devils have had six national players of the year. No other school has had more than one. As Duke enters its 100th season of basketball, it will be the 25th year for Hall of Fame coach Krzyzewski. He has been honored 12 times as national Coach of the Year and is acknowledged as the top man in his profession. Duke has had numerous other famous basketball names, including coaches such as Vic Bubas and Eddie Cameron and All-Americans Dick Groat, Art Heyman, and Jeff Mullins. The Blue Devils play in Cameron Indoor Stadium, which has become a basketball shrine. The vociferous student body, the Cameron Crazies, camp out before home games in a tent city they call Krzyzewski-ville. From the first game in 1906 through yet another Final Four appearance following the 2003-04 season, 100 Years of Duke Basketball provides fans with an insider's look at Duke basketball and the people who have made it a national legend.

Professional Basketball League of America - The Professional Basketball League of America (1947-48) was a basketball league in the USA that was started in 1947 in response to the tremendous upsurge in interest in basketball in the era immediately following World War II. The organization was underfunded compared to its competitors, the Basketball Association of America, the National Basketball League, and even the American Basketball League; there was simply not room in the marketplace for four major professional basketball leagues.

Memorial Center - Memorial Center, popularly referred to as the "Mini-Dome", is a 14,000-seat multi-purpose arena on the campus of East Tennessee State University in Johnson City, Tennessee. It currently hosts ETSU's men's and women's basketball teams.

South American Basketball Championship 1930 - The South American Basketball Championship 1930, the first South American Basketball Championship, was the first major international basketball tournament and the earliest competition recognized by the International Basketball Federation, which would be founded two years later. It was held in Montevideo, Uruguay and won by the host team, Uruguay national basketball team.

Major Street-basketball Foundation - MSF (Major Street-basketball Foundation) is the heart and soul of basketball in Australia. MSF has a vision to promote and develop the game of basketball, create opportunities and experiences of the game for everybody and to give basketball players a sense of culture and community amongst other Australians who love basketball.

etsubasketball

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